It's the Wearable Towel. Okay, so previously we covered the Snuggie , the "Blanket with Sleeves," and its perhaps-inevitable hipster appeal, which led to lots of ironic (or post-ironic) Snuggie wearing and all-Snuggie pubcrawls and other efflorescences of hipster group-identity consolidation.
And now, for those same people who thought blankets, or for that matter, jackets, were too tricky, we have a wearable towel, just in time for summer. You really need to click over to that site and watch the commercial that plays. That poor girl just can't get her towel to stay wrapped!
This makes me think of several things:
1) Will a dude wear that toga towel? Even a really, really with-it young hipster dude with a full Iron & Wine beard (or whatever facial hair they're sporting these days)? I guess it's possible. And I really want a picture of that.
2) Were there just not enough options in swim cover ups? If your interest is sun protection, that thing doesn't cover your shoulders. If your interest is in drying off, why would you want to wear your damp towel around?
3) A bit of nostalgia: I remember in the late 70's or early 80's, my mom made my sister and me matching swim cover ups out of towels. I think they were just a big towel folded once, sewn partway up the sides to leave armholes, with a head hole cut, and cut and hemmed up the front to make a kind of tunic jacket, that could then be closed with little ties. I wonder if those are still around? Such a great home sewn moment! And the towels were the kind with a little fringe on the ends.
So what do we think of this? My family and I seem to be getting along fine with T-shirts. Will you be rocking the wearable towel? I am willing to suspend judgment on this. Except for dudes.